EXPAND YOUR
BRANDS INTO
AFRICA
BUILDING YOUR BRAND WITH CONFIDENCE
DELIVERING RESULTS
Your trusted partner for risk-free market entry and growth in Africa
Expertise in
African Markets
Established
Distribution
Network
Minimized
Financial Risk
Leverage our deep understanding of Africa’s diverse markets, built over years of experience, to navigate complexities seamlessly.
Leverage our deep understanding of Africa’s diverse markets, built over years of experience, to navigate complexities seamlessly.
Leverage our deep understanding of Africa’s diverse markets, built over years of experience, to navigate complexities seamlessly.
WHO
WE ARE
Our Expertise:
In-Depth Market Knowledge: Decades of experience navigating Africa’s diverse market environments.
Trusted by Global Brands: Our proven solutions have solidified the presence of leading FMCG brands across Africa.
Dedicated Team: Our professional team brings extensive expertise in market dynamics, regulatory compliance, and distribution strategies.
Our Story: From a small distribution network unlocking African market opportunities, we’ve grown into a trusted partner for some of the world’s largest FMCG brands, helping them establish and thrive in new markets across the continent.
Why Africa?
Market Potential: Africa is one of the fastest-growing consumer markets globally. With a rapidly expanding middle class and increasing demand for global FMCG products, the opportunity to invest is now.
Navigating Challenges: While Africa’s market holds great potential, challenges such as low turnover and logistical complexities exist. Our specialized knowledge and tailored solutions mitigate these risks.
Trends: In 2023, the FMCG market reached approximately $167 billion USD.
Our Services
TRUSTED BY GLOBAL
BRANDS
We provide a tailor-made strategy to enter Africa’s FMCG market safely.
Trusted by global brands, our solutions have helped global FMCG
companies establish a solid presence in Africa.
OUR
PARTNERS
With years of experience, we help brands seamlessly navigate the complexities of African markets
OUR
TEAM
regulatory frameworks, and distribution strategies.
Haitham Al Qawasmi
FOUNDER / GENERAL MANAGER
SALEEM GHANTOUS
CEO
IRENA GRIMAILOVA
Sales Manager, EUROPE
BEN MUNENE
BUSINESS DEV, AFRICA